Discover unmatched colour vibrancy thanks to built-in electrifying pigments. Schwarzkopf LIVE Color Ultra Brights is an HD intense colour. Live’s HD-vibrant pigment technology intensively saturates each hair strand with high definition colour. The semi-permanent formula with ultra bright pigments gives electrifying, bright and colourful shades, full of vivid shine. For a softer hue you can also create a pastel shade by mixing the colour cream with the conditioner included.